Our mission

A collective responsibility

We believe that together we can all have a positive impact on our planet. Putting our money where our mouth is, we've signed up to the to 1% for the Planet initiative.

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Loop is the start of a virtuous circle

We help you to develop good habits, make smart choices and become part of a larger community with the power to make a difference.

Minimising our impact

Our hardware is made with 70% recycled plastic - the maximum amount we're allowed to use for this type of product. We use no plastic in our packaging, which is from PEFC certified sources and fully recyclable.